Zalo's International Conquests: The Role of Number Filtering in International Marketing

In the attention economy, communities that can accurately identify and activate high-quality users will have an absolute advantage in the competition.

In traditional WhatsApp marketing, companies often fall into the dilemma of "casting a wide net but finding few fish" - blindly pushing messages to a large number of numbers, with over 50% of them being unavailable or silent, resulting in serious waste of marketing costs and making precise reach a mere empty talk.In cross-border marketing, businesses often face the dilemma of "high investment, low return"—spending a large budget on WhatsApp push notifications, but due to a large number of invalid numbers mixed in with the customer list, the message reach rate is low, the conversion effect is poor, and the marketing resources are seriously wasted.

WhatsApp account filtering is key to solving this problem: by filtering WhatsApp accounts, businesses can accurately filter out invalid accounts such as inactive numbers, dead numbers, and accounts that are not targeted at them, allowing marketing resources to be focused on high-value customers.Leveraging the professional tool ITG Global Filtering, invalid numbers can be identified and filtered more efficiently, reducing cross-border marketing costs from the source.In cross-border marketing, WhatsApp push notifications require investment in SMS channel fees and manual operation costs. If pushes are sent to invalid numbers or unregistered accounts, these investments will be completely wasted.

A cross-border e-commerce company pushed new product information to 100,000 unfiltered accounts. Subsequent screening using WhatsApp accounts revealed that 42,000 of these were invalid numbers and 23,000 were unregistered WhatsApp accounts. This resulted in a waste of over 65% of the push cost and no conversions.By filtering WhatsApp accounts, we identify and exclude "empty numbers, unregistered WhatsApp accounts, and virtual numbers," ensuring that every penny of our push notification budget is used on valid accounts.

While eliminating invalid numbers, we also used WhatsApp account filtering to identify high-value customers who are "highly active and have high demand," allowing us to focus our operational efforts on customers with conversion potential.

By segmenting customers through WhatsApp account filtering, scarce marketing resources (such as offers and exclusive services) can be precisely targeted to high-value customers, avoiding the waste of resources on invalid accounts.The system supports user activity filtering, online filtering, and time-of-use filtering, enabling operations teams to understand account activity patterns and deliver targeted advertising. The cloud control system offers both self-screening and proxy screening modes to meet the needs of various scenarios and enable efficient bulk account management.

The system supports international mobile phone number generation and screening, integrating social media account activity to achieve targeted global marketing and user resource integration.Through interactive, active, and online screening, you can quickly identify high-value users, making social media operations more efficient.

The cloud control system offers customized and granular screening modes to meet diverse business scenarios, making marketing strategies more flexible and precise.The system automatically detects unused and anomalous accounts, and filters based on age, gender, and activity level for cleaner and more effective marketing data.